STEPS TO IMPROVE QUALITY OF DD
PROGRAMMES
Doordarshan has taken
a number of steps for improving the production of in-house programmes.
Replying to a question by Shri Bhartruhari Mahtab in Lok Sabha
today, the Minister of Information and Broadcasting, Shri Ravi
Shankar Prasad said that the steps included setting up of a Creative
Advisory Committee with eminent media personalities for quality-improvement/production
presentation/packaging of programmes, setting up of a Development
Communication Division dedicated to the production/telecast of
social communication messages in a professional manner.
He said that
campaigns by Development Communication Division have resulted
in quality/quantity improvement of in-house production, using
Doordarshan’s creative talents and infrastructure.
Shri Prasad further
told that nearly 43 per cent of the total transmission of programmes
from various channels/State networks/production centers of Doordarshan
is produced in-house. The Minister informed that there are 59
studio centres of DD in the country besides OB vans, EFP vans,
DGNGs/ENG units for production of programmes outside the studios.
DD is telecasting
programmes, which contain a mixture of information, education
and entertainment according to the mandate in the Prasar Bharati
Act, 1990.
