Year End Review 2010
1. Growth of
Tourism in the current year:
The Foreign Tourist
Arrivals (FTA) in India during the period of January-
November 2010 were 4.93 million as compared to the FTAs of 4.46 million during
the same period of 2009, showing a growth of 10.4%. The growth rate during the
same period of 2009 over 2008 was (-) 6.0%. Thus, tourism sector witnessed
substantial growth in 2010 till November, as compared to same period of 2009.
The number of domestic
tourist visits increased from 650.00 million in 2009 as compared to 562.98
million in 2008 showing a growth of 15.5 percent. Thus, the domestic tourism
witnessed impressive growth inspite of various adverse factors during this
The Foreign Exchange Earnings (FEE) during the
period of January-November 2010 were Rs. 57850.00 crore as compared to Rs.
47918.00 crore during the same period of 2009, registering a growth rate of
20.7%. The growth rate in FEE from tourism during the same period in 2009 over
2008 was only 5.0%.
2. Infrastructure Development:
Infrastructure development holds the
key to India’s sustained growth in the tourism
sector. Therefore, the Ministry of Tourism has been making efforts to develop
quality tourism infrastructure at tourist destinations and circuits. Till 30th
September, 2010, the Ministry of Tourism has sanctioned 106 projects, including rural
tourism projects, for an amount of Rs.376.55 crore for infrastructure
augmentation during 2010-11.
The Ministry has launched a scheme for
development of nationally and internationally important destinations and
circuits through Mega Projects. So far, 38 mega projects have already been
identified out of which 23 projects have already been sanctioned. The mega
projects are a judicious mix of culture, heritage, spiritual and ecotourism in
order to give tourists a holistic perspective.
Tourism is also taking initiatives with other Central Govt. Ministries, such as
Railways, Civil Aviation, Road Transport & Highways, Food Processing and
Urban Development and also the concerned State Governments to achieve
convergence and synergy with their programmes so that the impact of investment
on these destinations is maximized The Ministry of Tourism has identified 23
destinations/circuits in India, based on their tourism potential, to be covered
in the Phase I of the scheme.
Tourism holds the Prioritization Meeting with the States/UTs to identify the
tourism projects in their States/UTs for funding. While prioritizing the
projects, adequate emphasis is given to the projects involving the construction
and upkeep of wayside amenities along Highways/Roads leading to tourist
destinations, cleanliness at the tourism sites, projects in backward areas,
etc.To ensure the contribution of tourism in the development of remote and
backward areas in the country, it has now been decided to year mark 2.5% of
total plan outlays of the Ministry of Tourism from 2011-12 for tourism
development in tribal areas.
Human Resources Development
teachers of Institutes of Hotel Management and other organizations were trained
by deputing them to the similar institutes in other countries under Management
II. Quality Human Resource Development:
(i) Broad basing of hospitality education:
In order to meet the huge
skill gap that affects the hospitality industry, the Ministry has put in place
a multipronged strategy which includes strengthening and expanding the
institutional infrastructure for training and education. For this purpose, MOT
has decided to support additional Institutes of Hotel Management (IHM) in States.
New Food Craft Institutes (FCI) are also being set up. MOT has also been
providing financial assistance for modernization and capacity enhancement of
IHMs and FCIs. 4 new State Institutes of Hotel Management and one Food
Craft Institute were established. Moreover 11 ITIs, 6 Government Colleges, 13 Universities, 4 Government
Polytechnics and 26 Schools were provided grants for broad-basing of
hospitality education. Hospitality and Tourism Education courses were
introduced in 26 schools under Central Board of Secondary Education at + 2
(ii) Skill training of youth
in Hospitality Sector (Hunar Se Rozgar Tak): The Institutes of Hotel Management (IHMs) have
undertaken a six to eight week fast track skill training Programme for youth
under twenty five years of age in Food Production & Food and Beverage
Services. About 2700 youth have been trained so far and more than a thousand
youth are under training. The target is to train 5500 persons more under
Under this programme, the Service providers, who are working in the hospitality
sector, undertake a five day orientation programme followed by test that is
based on practical and viva voce. Thereafter, the participants are
provided a Skill Certificate, which enhances their employability in the
marked. About 1700 persons were certified under this programme so far and
the target is to train 5500 persons more under this programme.
Rewards for Hospitality
The Minister of State for
Tourism gave away the National Awards for Excellence in Hospitality Education
for the year 2008-09 on 15th April, 2010. 22 students and 10 teachers were
awarded for meritorious performance. Awards were also given to Institute of
Hotel Management under 19 categories. In addition, special achievement awards
was given to Director, Haryana Institute of Public Administration and other
stakeholders for making contribution towards institutionalizing capacity
building of service providers in National Capital Region of Delhi.
So far, 544 Regional
Level Guides (RLGs) have qualified the training programme. An examination to
select eligible candidates for Part Time Foreign Language Linguist Guides
Training Programme was held on 12.06.2010 at Indian Institute of Tourism &
Travel Management (IITTM), Gwalior.
Ministry of Tourism
partnered with the Bureau of Immigration (BOI) to undertake two days training
of Immigration personnel so as to bring in the required behavioral
and attitudinal changes
for dealing with the foreign tourists. This training programme was organized at
the IGI Airport, New Delhi and was conducted by the IITTM, Gwalior from 10th to 19th
The programme was attended by 127 Immigration personnel in batches of 25 – 30
each. Another training programme for Immigration officials in II phase was
organized for one week from June 14th 2010 at the IGI, Airport, New Delhi for about 150 Immigration officers.
The Ministry of
Tourism has a scheme of approving Travel Agents, Inbound Tour Operators,
Adventure Tour Operators, Domestic Tour Operators and Tourist Transport
Operators. The aims and objectives of this scheme are to encourage quality,
standard and service in these categories so as to promote tourism in India. This is a voluntary scheme open to
all bonafide agencies. The total number of approvals issued to service
providers of Travel Trade etc., till 15th December, 2010 is given
Inbound Tour Operators
Domestic Tour Operators
Adventure Tour Operators
iv. Visa – On – Arrival
(a). As proposed by Ministry of Tourism,
the Ministry of Home Affairs, decided to grant ‘Long Term Tourist Visas’ of
five (05) years duration with multiple entry facilities carrying a stipulation
of 90 days of each visit on a pilot basis to the nationals of the following 18
(1) France (2) Germany (3) Luxembourg
(4) Netherlands (5) Belgium (6) Finland (7) Spain (8) Switzerland (9) Norway (10)
Iceland (11) New Zealand (12) Japan (13) South Korea (14) Argentina (15) Brazil
(16) Chile (17) Mexico (18) Vietnam.
(b). The Ministry of Home Affairs accepted
the proposal of Ministry of Tourism and introduced “Visa-on-Arrival” Scheme for
tourists from five countries viz., Singapore, Finland, New Zealand, Luxembourg
and Japan on a pilot basis for a period of one year w.e.f. 01st
January, 2010. During the period January – November 2010, a total number of
5644 VoAs were issued under this scheme. The number of VoAs issued under this
scheme, during January – November 2010 for nationals of the five countries were
Singapore (1623), New Zealand (1604), Japan (1241), Finland (1123) and
Luxembourg (53). Total number of VoAs issued during November 2010 were 628 with
country wise break up as Finland (90), Japan (131), New Zealand (276), Singapore (122) & Luxembourg (9). During the eleven month period
of January – November 2010, the maximum number of VoAs were issued at Delhi Airport (3035), followed by Mumbai (1258),
Chennai (1073) and Kolkata (278).
(c). Further, the Visa – on – Arrival
scheme is being extended by Ministry of Home Affairs for the nationals of five
more countries viz. Cambodia, Vietnam, Laos, Myanmar & Philippines with
effect from 01st January 2011.
As a successful culmination of the collaborative and
proactive efforts of Ministry of Tourism with Ministry of Road Transport &
Highways and other stakeholders, the seamless movement of commercial tourist
vehicles finally took off as the first tourist vehicle left for Agra on 18th
(vi). Code of
Conduct for “Safe & Honorable Tourism”
The Ministry of Tourism has adopted the Code of
Conduct for “Safe & Honourable Tourism” on 01st July, 2010
essentially to strengthen the critical pillar of ‘Suraksha’ (Safety) mentioned in the National Tourism Policy, 2002 and ensure that Indian tourism follows
international standards of safe tourism practices, applicable for both tourists
and local residents i.e. local people and communities who may be impacted by
tourism in some way. The Code has been formed to sensitize travelers and the
travel industry, close all possibilities of exploitation, specifically of women
and children and to make India a safe & honourable tourism
The initiative was launched by
Ministry of Tourism in association with PATA India Chapter, Save the Children –
India, United Nations Office on Drugs & Crimes (UNODC)
and Equitable Tourism Option (EQUATIONS) for its implementation as it is
important and essential to enhance the image of the country and add more value
to the ‘Incredible India’ campaign.
The ceremony in which the pledge to adhere by the
tenets of “Safe and Honourable Tourism” was formally signed by more than 100
stakeholders, was held on 27th September 2010 at Hotel Ashok, Delhi.
The Presidents and designated representatives of the various Hospitality/Hotel
and Travel Trade related Associations signed the pledge in the presence of
Hon’ble Minister (Tourism & HUPA).
(i) During the Year 2010,
the Ministry of Tourism released Social Awareness Campaigns on TV, Radio and
outdoor featuring Shri Aamir Khan as brand ambassador. The objective of the
campaigns was to sensitize masses and various stakeholders about the importance
Campaigns on Radio and TV were released to promote Delhi as a tourist destination in the back
drop of Commonwealth Games, 2010.
During the calendar year 2010, various international
campaigns were released in print & Electronic Media to project India as a holistic destination in various
international source markets.
A domestic online campaign was also released to project
various tourism products in the domestic market.
The Ministry of Tourism produced India map, India brochure and Delhi city map prior to Commonwealth Games,
2010 for distribution among the tourists.
The Ministry of Tourism released an outdoor campaign in Delhi to coincide with the Commonwealth
Games, 2010 to promote India as an attractive holistic
destination. The campaign was released at various locations such as metro
stations, metro trains, bus shelters, airport etc.
(vii) The Ministry of Tourism
finalized guidelines for support to the State Governments/ Union Territory
Administrations for production of tourism related publicity material and
organizing fairs and festivals.
(i). Road Shows and joint promotions were
held with major international Airlines linking India to the local market like
Finair,Air Arahan, Jet airways, Kingfisher and Air India by the different
offices. The joint promotions included
fam trips to India of the tour Operators/Media.
(ii) Road shows conducted in May 2010 with
PATA India Chapter at Chicago, Boston, New York, Toronto and Los Angeles with
20 tour Operators from India.
The delegation was led by Secretary (Tourism). The Road Shows comprised
pesentations on India followed by one-to-one business
meetings between the trade delegation from India and the travel trade in the
(iii). To promote Wellness and Medical Tourism,
Road shows were held in Dubai, Riyadh, Kuwait and Doha focusing presentations
on Medical and Wellness facilities in the country.
(iv). Road Shows, in collaboration with the
Indian Association of Tour Operators, IRCTC were organized in Japan & S.
Korea, Malayasia, Thailand & Vietnam to attract Buddhist tourists and
promote the Mahaparinirvana Express.
(v). Day long India Food Festivals were
organized in several cities of USA, Argentina, Durban, Muscat and Syrian cities. To coincide with
the Events, an integrated outdoor advertising campaign and Print Media campaign
was also launched in these places.
(vi). For promotion of Indian Cuisine, which
is an integral component of the Indian Tourism product, support has been
extended to Indian Food Festivals
organized in Buenos Aires (Argentina), Montevideo (Uruguay), Colombia &
Ecuador, Beijing (China), Dubai (UAE), Durban & Johannesburg (South
Africa), Muscat and Syria.
(vii) Tourist publications have been printed
in foreign languages, by the overseas offices, to meet the requirements of the
markets under their jurisdiction. These include Mandarin, Cantonese, Arabic,
Persian, Turkish, Italian, French, Spanish, Portuguese, German, Russian,
Hungarian, Japanese, Korean, Thai and Bhasa Indonesia.
(viii) Till August, 2010, 195 familiarization
trips were sponsored for overseas Media and Tour operators.
(ix) Marketing Development Assistance to
the extent of Rs. 1.00 Crore was extended to approve service providers for
promotional activities undertaken by them in the overseas markets.
(x) For greater visibility of “Incredible India”, outdoor advertising
campaigns including advertising on taxis / buses / trams, hoardings &
billboards have been undertaken in Beijing, Shanghai, Guangzhou & Kunming,
Tokyo, Seoul, Osaka, Sydney, Singapore, Dubai, Bahrain, Kuwait, Doha, Riyadh,
Ras-al-Khaimah, Johannesburg, Helsinki, Stockholm, Oslo, Amsterdam, Rotterdam,
London, Manchester, Edinburgh, Belfast, Moscow, St. Petersburg, Vienna,
Frankfurt, Munich, Dusseldorf, Hamburg, Berlin, Davos, Paris, Cannes and Nice,
New York, Washington, Miami, Boston, San Francisco, Los Angeles, Vancouver,
Ottawa, Toronto and Buenos Aires.
(xi) Indiatourism offices overseas
participated in over 190 Travel fairs and Exhibitions in important tourist
generating markets the world over as well as in emerging and potential markets
to showcase and promote the tourism products of the country. These include
Arabian Travel Market (ATM) in Dubai, PATA Travel Mart in Gangzhou, China.
(xii) Indiatourism Offices have also
participated in / supported Cultural
Festivals, including the “Namaste India” Festival in Tokyo, Festivals of
India in Argentina, Indonesia and Ireland, “India Week” in Reykjavik, Iceland,
the “Shared Histories” Cultural Festival in South Africa and a “Discover
Incredible India” Cultural Festival in Los Angeles.
(xiii) Indiatourism, Beijing was awarded the “Best Tourism Promotion Award” at the World Travel Fair in Shanghai.
(xiv). Indiatourism, Tokyo was awarded the “Best Booth Operation Award” at the Korea
World Travel Fair and the “Best Tourism
Promotion Award” at the Busan International Tourism Fair in South Korea.
Ministry of Tourism organized, in collaboration with Govt. of
Bihar, the Buddhist Conclave titled “Experience Buddhism in the Land of Origin” at Nalanda on 6-7 February, 2010.
103 tour operators, media persons and scholars from various countries were
invited under the Hospitality Scheme as delegate for the Conference.
A Joint Working Group Meeting between Syria and India was organized on 11th
May, 2010 at
Hotel Ashok, New Delhi. Additional Director General
(Tourism) from India and Director (Tourism), Marketing and Development,
Government of Syria participated and both agreed to enhance cooperation in the
field of Tourism, especially with regard to investment in tourism sector, human
resource development, exchange of information, participation in travel
fairs/exhibitions, cooperation in exchange of expertise in the field of tourism
Ms. Gloria Guevara, Hon’ble Minister of Tourism, Government
of Mexico accompanied by Ms. Patricia Espinosa Cantellano, Ambassador to India paid a courtesy call on Hon’ble
Minister (Tourism), Kumari Selja on 17.8.2010. Various issues, including
promotion of tourism between the two countries, were discussed in this meeting.
A Memorandum of
Understanding (MoU) was signed on 27.10.2010 between Ministry of Tourism and
International Finance Corporation (a member of World Bank Group) for Integrated
Buddhist Circuit Development Strategy targeting increased private investment,
local employment, tourism numbers and small and medium enterprises growth in
destinations along the Buddhist Circuit in Bihar and Uttar Pradesh.
Mr. Antonis Paschalides, Minister of Tourism, Commerce and Industry, Cyprus called on the Minister of Tourism on 26.10.2010. Both the Ministers discussed various issues
relating to cooperation between two countries in the field of tourism.
Secretary ,Tourism led
an Indian delegation to the World Travel Mart (WTM) in London, United Kingdom during 8-11 November, 2010. During
this visit, a press conference on 9th
was organised. On 10th November, 2010, a Breakfast meet with Tour Operators
and Incredible India Evening for the Trade and media were also organised. In
addition to setting up of Indian Pavilion in WTM, advertisement was released in the India supplement of the Conde Nast, UK
Magazine which was widely distributed during the WTM.
Second meeting of the India-Indonesia Joint Commission was
held on 20th December, 2010 to review the status of Cooperation
between the two countries in tourism sector and identify new areas of
cooperation. Indian delegation for this meeting was led by Secretary (Tourism).
Secretary General, Ministry of Culture and Tourism, Indonesia led the Indonesian delegation.
(i) Under the new initiative to evolve
Sustainable Tourism Criteria for India, Ministry of Tourism organised a two
day National Workshop for the tourism industry stakeholders on 27th-28th
July 2010 in New Delhi. The National Workshop was attended
by the private stakeholders as well as government officials who are responsible
for formulating government policies. The tourism and hospitality industry of
the country was well represented in the Workshop. Experts from India and international experts from United
Nations Foundation (UNF), United Nations Environment Programmes (UNEP) were invited as resource persons for
this Workshop. In this Workshop it was agreed that
There is a need to have Sustainable Tourism Criteria for India
For evolving Sustainable Tourism Criteria for India and for development of indicators
subsequently, the Global Sustainable Tourism Criteria developed by the Tourism
Sustainability Council and other practices in the world would be considered.
The Ministry has since constituted a Steering Committee with
representatives from all the sectors of the tourism and hospitality industry of
India. The Steering Committee had several
deliberations to develop draft Sustainable Tourism Criteria which would
eventually be adopted by the different sectors of the industry. In the first
instance, an attempt has been made to develop the Criteria for the hotel and
tour operator sector.
(iii) As a follow-up of these efforts
of the Ministry of Tourism, a Pledge for Commitment towards Sustainable Tourism
was taken by all the stakeholders of the travel trade and hospitality industry
on World Tourism Day, 27th September, 2010.
“Recognizing that every earth resource is finite and fragile,
I/We further pledge to fully implement sustainable tourism practices,
consistent with the best environment and heritage protection standards, such
that my/our present tourism resource requirements optimize both local community
benefit and future sustainable uses.”
Once adopted, it would be
mandatory for all organizations in travel trade and hospitality industry of India to adopt the Sustainable Tourism
Important Activities relating to XIX Commonwealth Games, 2010.
(i). Task Force for Creation of Additional Hotel
Accommodation for the Games:
A Task Force was
constituted in the Ministry of Tourism, under the chairmanship of Secretary,
Tourism for monitoring the progress of the various Land Owning Agencies in the
NCR region for creation of additional hotel accommodation for the Games. A
total of 35 meetings of the Task Force were conducted and the Honorable Tourism
Minister also reviewed the position by chairing three such meetings. The last
meeting of the Task Force was held on 15.09.2010 with the following room
(a) Availability of additional 9, 099 new
hotel rooms in the Delhi NCR Region.
(b) For the purpose of augmentation of
budget accommodation during the Games, 1287 housing flats of the Delhi
Development Authority (DDA) under various categories at Vasant Kunj were
upgraded and managed by India Tourism Development Corporation (ITDC) and were
utilized for housing the technical staff of the Games.
With a view to augment additional alternative accommodation, the Ministry
of Tourism had launched the “Incredible India Bed and Breakfast/Home stay
Scheme” all over the country, around 2,199 “Incredible India Bed and Breakfast/
Home stay” units were ready and available during the Games.
(d) 11, 412 rooms from Licensed Guest
Houses in NCT of Delhi.
As an alternative source, 50 units each of ‘Tented Accommodation’ was
provided for the Games at Surajkund and Dhundahera in Haryana.
was no information on shortage of rooms for visitors during the Commonwealth
(ii) With a view to upgrade their standards and
soft skills under the Scheme of Capacity Building of Service Providers, the
Ministry of Tourism trained 962 Guest House Owners and 1,472 staff of licensed
Guest Houses in Delhi through the Institute of Hotel Management, Pusa, New Delhi.
(iii) Ministry of Tourism provided central
assistance for training of service providers like Tourist Taxi Drivers, Auto
Drivers and Immigration personnel in Delhi, NCR region and Agra for making them tourist friendly and
hospitable. A total of 2200 taxi/coach drivers were trained in Haryana
Institute of Public Administration.
Ministry of Tourism organized training for the students of Institutes of
Hotel Managements (IHMs), Indian Institute of Tourist and Travel Management
(IITM) and Graduate/Graduating youths under its “Earn While You Learn” scheme
for the volunteer programme of the Organizing Committee. A total number of 3,
861 volunteers were provided for CWG 2010.
of Tourism provided ‘Central Financial Assistance’ of around Rs. 40.15 Crore to
the Government of NCT of Delhi for developing tourism related infrastructure
viz., illumination of monuments, public amenities and parking etc. in Delhi.
(vi) To reward the spectacular
performance of sports persons, Minister of Tourism announced incentives for the
Indian Medal Winners of the XIX Commonwealth Games, 2010. The incentive
announced are the complementary travel packages in the luxury trains, two
nights-three days hotel packages in selected hotels and Golden Triangle
(Delhi-Agra-Jaipur-Delhi) tour for three nights & four days. These
incentives will be offered in association with various stakeholders in the
Tourism Development Corporation:
i. ITDC hotels in Delhi were nominated as Games Family Hotels
while the Ashok was Games Flagship Hotel for Commonwealth Games 2010. The event at these hotels was a grand
success. Accolades were received from the VVIP delegates from 71 nations who
stayed in the hotels. In addition to the delegates of Commonwealth Games
Federation (CGF) and International media, those who stayed at The Ashok
included HRH Prince Edwards, HRH Prince of Jordon and HRH Prince of Bhutan. The services were appreciated by one
Apart from above, more than 600 National Technical Officers
stayed at Vasant Kunj flats which were managed by ITDC and also apartments for
stay of athletes in the Commonwealth Games Village at Akshardham were furnished. In
addition, ITDC also provided housekeeping services in two towers at Commonwealth Games Village which were occupied by the athlete’s
alongwith an Operation & Maintenance (O&M) Cell at the Village which
comprised of a team of dedicated engineers till the games were over.
During the year illumination of various ASI monuments namely
Khane-e-khana, Dadi Poti Ka Gumbad, Lal Darwaza, Choti Gumti, Sikri Gumti,
Barakhamba and Biran Ka Gumbad have been completed.
The Oudh at The Ashok, New Delhi won the ‘Best Awadhi Cuisine
Restaurant’ award from HT City.
The Sound & Light Show (SEL) at Kumbhalgarh (Rajasthan),
Jalianwala Bagh, Amritsar (Punjab) were commissioned and handed over to
the respective authorities for operation.
The show at Purana Quila is ready for launch in first week of Jan 2011.
A new banquet hall at Hotel Patliputra Ashok, Patna would be operational shortly to meet
discerning needs of customers.